Amazon
PRODUCT LISTING OPTIMISATION
AS MUCH RANKING JUICE AS YOU CAN FIT IN.
WE'LL OPTIMISE YOUR LISTINGS TO |
GIVE YOUR LISTINGS NEW ENERGY.
AMAZON LISTINGS (WHEN DONE RIGHT) HAVE AN AVERAGE CONVERSION RATE OF 9.96% COMPARED TO JUST 2% FOR ECOMMERCE WEBSITES NOT ON AMAZON.
SO DO IT RIGHT.
There's more to a product listing than one might think. If you've built one, you know. Let's be honest though - ever felt like you've stared at the same product listing for so long you don't really see it anymore? Sometimes we need a fresh set of eyes to give our listings new life - and we'd love to get our eyes on your listing!​
Product title, image stack, brand story, listing copy, competitor analysis, store front and keyword review. We'll look into all of it and give you clear recommendations that will make your customers stay and convert.
OUR PRODUCT LISTING
OPTIMISATION SERVICE
Bullet Points with Benefits
Pick any Amazon listing at random and we can almost guarantee you its loaded with features [not benefits]. Your customers purchase to solve a problem and your bullet points should tell them exactly how they solve that problem. We deliver optimised bullets with customer benefits, not a simple list of features.
Titles That Grab Attention
We write attention grabbing titles that will get you the click and the ranking effect. Loaded with the most critical keywords and structured in a way that grabs the reader, we'll help you stand out from the crowd [all with Amazon SEO taken care of]. Maximising every character possible we'll give your title the ranking juice it deserves.
Product Images with Punch
The first place your customers' eyes will travel when they hit your listing and the first reason they will leave your listing. Poor product images kill conversion. Period. This is a no-compromise, non-negotiable for your business. Your listing needs a high quality image stack if you have any chance at success. We design Amazon product listing images in-house focusing on imagery that draws your customer in. We capture your unique selling propositions in the right way, using the right visuals in the right order.
Ranking Product Descriptions
Our product descriptions capture the attention of your customers from the start with copy that makes sense, flows beautifully and SELLS. Product descriptions are NOT a keyword filled, feature dumping minefield. Through in-depth competitor research and a thorough understanding of your brand, your descriptions should have copy that speaks to the heart and mind of your target customer [with SEO cleverly snuck in]. That's what we deliver.
A+ / EBC Content that Hooks
Underutilised by so many sellers, Amazon's A+ content is real estate that should smash your listing out the park. A chance to enrich, enhance and elevate your listing ahead of your competition. Beautiful images, more real estate for your listing and higher conversion rates (not to mention many other Amazon benefits). We'll give your brand authority with this gold nugget.
Copy that Connects
They say a picture speaks a thousand words. We say words are one of the most powerful tools at our disposal. We know our eyes might be immediately drawn to imagery on product listings - but when we like what we see, we turn to copy to reinforce our opinions. Good copy connects and brings depth to imagery. Done right, it's your greatest conversion weapon. We do it right.
Keywords that count
We put in the time to harvest the heavy hitting keywords within your niche and subtly include them inside beautifully written copy. More keywords = more indexing = more impressions = more clicks = more sales = more ranking. Keywords is where it all starts so we do our homework here...thoroughly. Using best-in-class tools like Helium 10 we build your listing ensuring your listing is ready to scale.
Give your product listings the attention they deserve.
INVESTING IN OPTIMISATION PAYS YOU 10 X FOLD
Higher Organic Ranking
​
A well optimised listing allows you to index for more relevant keywords. The more keywords you index for, the more impressions you receive. Get sales on the keywords you show up for an your organic ranking begins to climb fast.
Higher Conversion Rates
​
Optimisation isn't just about keywords, it's about how you use your keywords in effective copy and captivating imagery. Remember just 7 seconds for a customer to form an impression of your brand. Optimisation gives those 7 seconds your best shot!
Better PPC Performance​
​
Having the right keywords inside your product listing allows Amazon to run better automatic broad and phrase campaigns. Meaning less money wasted on irrelevant keywords and more money showing up where you want it to.
WHY OPTIMISE WITH
GIANT HORIZONS?
1
WE'RE AMAZON FBA SELLERS
We've had to continuously refine, optimise, test and repeat on our own products and we've seen the direct benefits of thoroughly optimised listings. We're a digital agency that doesn't use your products to experiment. We've done the hard work so you don't have to - applying our tested techniques to getting your listing ahead of your competitors.
2
WE DO OUR HOMEWORK
Quality product listing optimisation starts with thorough research. We invest the time needed in understanding your brand, your product and your competitors. Once we know what's out there we can tactically position your key selling propositions in a way that stands out and starts ranking.
3
THE DETAIL MATTERS TO US
If there's nothing else you take from this page take this - the devil is in the detail and it's the detail that matters to us most of all! The brightness, contrast and smallest change in saturation of your images - matters. The way your copy makes a customer feel when they read it - matters. The way you show up against your competition - matters. The connection a customer feels to your brand when it all comes together - matters. The detail matters to us because it's the detail that moves us ahead. We've seen it in our Amazon business and want you to see it in yours too.
MEET WITH
US
We’d Love to Work With You
Book in a free consultation call with us where we'll get to understand your needs and give you our recommendations.
No obligations, no sales pitches, just good advice and a place to start!